September has felt weird this year.

Chaotic, but somehow slow at the same time. Kind of like a filler episode in a TV show. A lot has been happening, but nothing necessarily big enough that crossing something off your to-do-list makes you say “Look at what we accomplished!”

I’ve actually been doing a lot of thinking about our social content this month, too. I’ve been asking myself a lot of questions, like:

Is this actually working? Are people connecting with it? Are we growing? We’re putting all this work into it…but is it doing anything?

Then I looked at the bigger picture.

Not one post, not one week’s engagement, but the overall metrics from the last several months. And that story looks a lot different to the story I see when I go through our analytics every week.

Week by week, it doesn’t seem like a lot of growth. But over the last few months, we have gone from basically nothing in numbers to having several very successful reels that seem to resonate with people a lot more than the content we used to be posting.

And I think it’s kind of amazing how much of a difference it has made for me just taking a step back and looking at how far we’ve come.

We’ve been making content on social media for a year now. We have switched our social strategy more times that I can count. And we have been able to see the progress (or lack thereof) from different formats and content styles. But recently, I think I’ve finally cracked the code, and we’ve seen more growth and progress in the last five months than we have in the entire time we’ve been making content.

And I think it’s important for us to take a step back when we feel like we’re not going anywhere. Because sometimes you’re too close to your own progress that you can’t see it.

It’s kind of like running a business. Or trying to establish a routine, or working through burnout (been there before), or learning something new. You’ve just got to remember that not every day is going to be a breakthrough. Sometimes you just have to get through today, and worry about tomorrow, tomorrow.

Going back to the social content changes, we’ve been focusing more on actual situations recently. Not huge moments, but the small things you don’t always notice you’re doing until you talk about it later - turning down the music so you can hear someone better, realizing your environment is making it harder to concentrate, things like that.

But what I think is cool about this, is that we’re not naming any diagnoses or rattling off lists of symptoms. We’re trying to show what neurodivergence can actually look like while you’re standing in the kitchen, trying to work, having a conversation, getting ready, or attempting to complete something entirely random.

It goes back to our lived experience mission - building a future where executive function support is understood, accessible, and available throughout every stage of life – not just in school, but at home, at work, and in the moments that matter most.

Speaking of taking things one step at a time, we’ve also built two new resources to help people actually do that.

Task Breakdown Worksheet

Sometimes you know exactly what you need to do, but have no idea where to start. And sometimes, having someone break down the overall task into smaller steps is the easiest way to go about it.

Download Task Breakdown Worksheet

Routine Builder Worksheet

Having a routine sounds like a good idea, but being able to build the routine in a way that supports your actual life and what you need from it can be tricky. This resource was made for you to figure out what you actually need in a routine that works for you.

Download Routine Builder Worksheet

If you want to check out any of our other resources, feel free to scroll through our website here!

I don’t know about you, but when someone tells me to “just focus” or “just sit down and do it,” I feel like yelling at them that that’s not how it works for me.

We tend to think about concentration as something we’re supposed to just be able to do. But when you factor in lighting, noise, clutter, movement, interruptions, temperature, and what’s happening around you, suddenly it’s not as easy to focus.

Your environment can really affect how much work your brain has to do. The music needing to be turned down to hear someone sounds ridiculous when you think about it literally - your ears still work! But your brain cannot process the music coming in one ear, hearing someone talking to you, comprehending what they said, and forming a response, while still trying to hold onto the thoughts about the thing you were working on before you were interrupted. And sometimes, simply understanding what’s making something harder is the first step toward figuring out what might actually help.

Now, I’m not going to force you into looking at resources and links you don’t want or need, but I do want to point out a couple of resources for if you’re interested in learning more!

New to neurodivergence? Here’s a simple-English explanation of all the key words you might see people using!

Want some executive function resources? Click here!

Want to take a look at our other downloadable resources? Click here!

Want to check out our socials? Click here!

Want to see how NeuroLocker could benefit you? Learn about our app here!

Want to learn more about our story? Click here!

No pressure to click, but definitely resources worth exploring.

What's something you've made progress on lately that you almost didn't give yourself credit for? Not the huge win or the finished project - the small thing.

Hit reply and tell us about it. And if you want to tell us about the big project, you’re welcome to talk about that too! (Yes, this goes to a real human.)

Maybe September wasn’t the month where everything clicked into place (it certainly wasn’t for us). But we’re learning that progress doesn’t always announce itself.

Sometimes you have to look backward before you realize just how far you’ve moved.

So if all you manage today is the next thing, just know - it still counts.

See you next dispatch,

Sophea

Co-Founder, NeuroLocker

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